Have you looked recently at the sheer number of available pet products found on supermarket shelves, pet supply stores; advertised in magazines and blasted on television? Pet products now rival human products in number and in packaging gimmicks, discount price offers, catchy marketing phrases, adorable names, silly shapes, colorful appearance. It’s a world of confusion for the consumer. Searching the Internet for answers only serves to boost your bewilderment. Where does a pet owner go for honest answers about pet products? Can you trust your supermarket manager? (No.) Should you trust your pet retailer? (Maybe.) If you pay more, do you actually get better quality? Most pet owners must become educated buyers, but how on earth can you achieve that goal?